Deep dive into any ad's strategy, messaging, and effectiveness.
How to Access Teardown
Find any ad in Ad Library
Click on the ad card
Teardown Drawer opens on the right side
What Teardown Reveals
Hook Analysis:
Hook type (curiosity, problem-agitation, social proof, etc.)
Why the hook works
Pattern it follows
Effectiveness assessment
Angle Summary:
Core messaging angle
Value proposition breakdown
Positioning strategy
Differentiation approach
Audience Match:
Which personas this ad targets
Why each persona is matched
Alignment score
Targeting recommendations
Script Beats:
Opening hook
Problem presentation
Solution introduction
Social proof/credibility
Call to action
Closing
What Works:
Effective elements identified by AI
Why each element succeeds
Pattern recognition from winning ads
Replicable tactics
Risks & Red Flags:
Potential issues with messaging
Compliance concerns
Clarity problems
Weak points in the funnel
Audience mismatch warnings
AI Recommendations:
Specific improvement suggestions
Alternative angles to test
Copy tweaks
Visual improvements
Targeting adjustments
Variant Suggestions:
Alternative headlines (5-10)
Alternative hooks (5-10)
Alternative CTAs (5-10)
Ready to test immediately
Using Teardown Insights
Copy Teardown to Clipboard - Share analysis with team
Create Action - Turn recommendations into tasks (via CreateActionButton)
Save to Vault - Add ad to collection for reference
Transform Ad - Use as inspiration for new creative