Weekly Ad Review Workflow
Check Top Performers - Sort by ROAS, review winners
Teardown Best Ads - Understand why they work
Transform Winners - Create new variations of top performers
Compare Patterns - Side-by-side analysis to find common elements
Generate New Concepts - Use Composer with learnings
Save to Vault - Add winners and tests to collections
Launch Next Tests - Deploy new variations via Campaign Launcher
Competitor Research Workflow
Add Competitor Ads - From Meta Ad Library or manual upload
Teardown Analysis - AI breaks down their strategy
Identify Patterns - What are they testing? What's working?
Inspired Transform - Adapt their concepts to your brand
Save Inspiration - Create "Competitor Winners" collection
Generate Variations - Use learnings in Composer
Launch Tests - Deploy your versions
New Product Launch Workflow
Composer Generation - Generate 20-30 ad concepts
Review & Select - Pick top 10 based on personas
Save to Collection - "Product Launch Q1" collection
Configure Campaigns - Use Campaign Launcher with different targeting
Create Actions - Assign launch tasks to team
Monitor Performance - Review in Ad Library
Iterate Winners - Transform top performers for scale
Ad Refresh Workflow (Fighting Fatigue)
Filter by High Spend - Find ads with audience saturation
Teardown Current Ads - Understand what worked initially
User Ad Transform - Generate fresh angles
Hybrid Transform - Combine elements from multiple winners
Test New Variations - Launch refreshed creative
Archive Old Ads - Move to "Retired Winners" collection