Weekly Review Workflow
Review Performance:
Filter Vault by last 7 days
Sort by ROAS or CTR
Identify new winners
Update Collections:
Move top performers to "Winners" collection
Archive underperformers
Tag with performance notes
Spot Patterns:
What do winners have in common?
Which hooks/angles performing best?
Any creative fatigue signs?
Plan Next Week:
Select winners to scale
Identify concepts to remix
Note gaps in creative testing
Inspiration for New Campaigns
Before Creating New Ads:
Browse "Winners" collection
Identify successful patterns
Review top-performing hooks
Note effective CTAs
Use as inspiration (not duplication)
Reuse Best Elements:
Winning headlines → New variations
Top hooks → Different products
Successful angles → New personas
Proven CTAs → Test across campaigns
Competitor Intelligence
Save Competitor Ads:
Add from Meta Ad Library
Tag with competitor name
Note what's working
Adapt (don't copy) to your brand
Organize Competitor Research:
Create "Competitor Intel" collection
Tag by brand, industry, angle
Track their patterns
Identify gaps in market
A/B Testing Archive
Document Tests:
Save all variants tested
Tag with test hypothesis
Note winner and loser
Record learnings
Test Library:
"Hook Tests" - Different openers
"CTA Tests" - Various calls-to-action
"Image Tests" - Visual comparisons
"Angle Tests" - Messaging approaches
Learnings Database:
Build institutional knowledge
Avoid repeating failed tests
Scale proven concepts
Train new team members