Save Everything:
Winners AND losers
Learn from both
Failed tests teach valuable lessons
Build comprehensive knowledge base
Tag Immediately:
Add tags when saving
Easier than bulk tagging later
Consistent taxonomy
Future you will thank present you
Review Weekly:
Update performance tags
Move ads between collections
Archive old campaigns
Keep Vault organized
Use Consistent Naming:
Clear, descriptive collection names
Standardized tag format
Date stamps for time-based collections
Team-wide conventions
Document Learnings:
Add notes to ads
Explain why ad won/lost
Record test hypotheses
Capture insights
Clean Regularly:
Archive outdated campaigns
Remove duplicate saves
Consolidate similar collections
Keep Vault manageable
Share Knowledge:
Make Vault accessible to team
Share winning patterns
Collaborate on creative strategy
Build collective intelligence