Getting Started
Navigate to Funnel Architect - From main menu
Select timeframe - Choose your analysis period
Choose display mode - Sum, Average, or Percentage
Pick segment - All users or specific group
Analyze your funnel - Review conversion rates
Reading Your Funnel
Look for these patterns:
Healthy Funnel:
Gradual decrease through stages
All stages green or yellow
No dramatic drop-offs
Consistent with industry benchmarks
Problem Areas:
Red-coded stages (low conversion)
Sudden drops between stages
Unusually low percentages
High bounce or error rates
Finding Bottlenecks
The biggest opportunity is usually the stage with:
Largest percentage drop
Most absolute users lost
Lowest conversion rate
Red or yellow color code
Example: If Landing Page → Add to Cart drops from 72% to 29%, that's your biggest opportunity. Fix that stage first for maximum impact.
Running Simulations
To test improvements:
Click Simulation Mode button
Adjust sliders for stages you plan to improve
See predicted impact on final purchases
Calculate potential revenue increase
Prioritize changes by ROI
Example Simulation:
Current: 6% final conversion rate = 60 purchases
Improve landing page: 72% → 80% (+8%)
Result: 7.2% final rate = 72 purchases (+12 purchases)
Revenue impact: 12 × $50 AOV = $600 extra revenue
Taking Action
When you identify an issue:
Review diagnosis - Understand root cause
Check AI recommendations - See suggested fixes
Create action item - Click "Create Action" button
Assign to team - Route to right person
Implement fix - Make recommended changes
Monitor results - Track improvement over time