Improve Ad Click → Landing Page (Stage 2)
If conversion rate is low:
Ad-to-page mismatch
Slow page load time
Mobile experience issues
Poor first impression
Fix it:
Ensure landing page matches ad promise
Optimize page speed (under 3 seconds)
Make mobile-first design
Strengthen above-the-fold content
Improve Landing Page → Add to Cart (Stage 3)
If conversion rate is low:
Unclear value proposition
Missing product information
Weak calls-to-action
Trust issues
Fix it:
Clarify unique benefits
Add detailed product info
Make CTA buttons prominent
Include reviews and guarantees
Improve Add to Cart → Checkout (Stage 4)
If conversion rate is low:
Unexpected costs revealed
Complex cart process
Lost momentum
Distraction opportunities
Fix it:
Show shipping costs early
Simplify cart interface
Add urgency elements
Minimize navigation options
Improve Checkout → Purchase (Stage 5)
If conversion rate is low:
Form too long
Limited payment options
Security concerns
Last-minute doubts
Fix it:
Reduce form fields
Add payment methods
Display security badges
Offer guest checkout
Show progress indicators