Mobile vs Desktop Analysis
Comparing performance:
Different conversion patterns
Device-specific issues
Optimization opportunities
If mobile underperforms:
Check page load speed on mobile
Review button sizes (tap-friendly?)
Test checkout flow on phone
Optimize for small screens
New vs Returning Customers
Different behaviors:
New customers need more education
Returning customers want speed
Trust is already established
Different messaging works
Optimize accordingly:
New: More content, social proof, guarantees
Returning: Faster checkout, saved info, loyalty perks
Persona-Based Optimization
Compare personas:
Different pain points
Varying price sensitivity
Unique messaging preferences
Conversion pattern differences
Customize approach:
Tailor landing pages per persona
Different offers for different audiences
Personalized product recommendations
Segment-specific funnels