Review Your Funnel Weekly
Spot trends early
Catch issues before they compound
Track optimization impact
Adjust strategy based on data
Focus on One Stage at a Time
Fix biggest bottleneck first
Test and measure impact
Move to next weakest stage
Compound improvements over time
Use Simulation Before Changes
Predict impact of improvements
Prioritize by potential ROI
Set realistic expectations
Calculate break-even points
Segment Your Analysis
Don't just look at aggregates
Mobile might need different fixes than desktop
New customers need different funnel than returning
Personas have unique optimization opportunities
Track Timeframes
Compare to previous period
Look for seasonal patterns
Identify anomalies quickly
Understand normal variance
Create Actions for Issues
Don't just identify problems
Assign ownership
Set deadlines
Follow through on fixes
Test Changes Systematically
Change one thing at a time
Measure before and after
Give changes time to work
Document what works