Industry Average Conversion Rates
Ad Click → Landing Page: 70-85%
Below 70%: Check page speed and ad-to-page match
Above 85%: Excellent traffic quality
Landing Page → Add to Cart: 25-40%
Below 25%: Value proposition or trust issues
Above 40%: Strong product-market fit
Add to Cart → Checkout: 60-80%
Below 60%: Cart abandonment problem
Above 80%: Smooth cart experience
Checkout → Purchase: 40-60%
Below 40%: Checkout friction
Above 60%: Optimized checkout flow
Overall Ad → Purchase: 2-5%
Below 2%: Multiple issues to address
Above 5%: High-performing funnel
Your industry may vary - track your baselines and improve against them