Morning Routine: Check funnel first thing to catch overnight issues
Campaign Launch: Monitor funnel closely first 48 hours of new campaigns
Compare Segments: Your mobile funnel might need completely different optimization than desktop
Seasonal Adjust: Benchmark against same period last year, not just last month
Document Wins: When you improve a stage, document what you changed for future reference
Set Alerts: Use KPI Brain to alert when conversion rates drop
Test Aggressively: Small funnel improvements compound into major revenue increases
Mobile First: With 60%+ traffic on mobile, optimize for phone screens first
Speed Wins: Every 100ms page load improvement = 1% conversion increase
Trust Signals: Security badges, reviews, and guarantees reduce drop-off at every stage
Need Help?
Check KPI Brain Guide for anomaly detection
See Actions Guide for creating improvement tasks
Review Ad Genius Guide for campaign creation
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