Customer personas are detailed profiles that include:
Demographics:
Age range
Gender
Location
Income level
Education
Occupation
Psychographics:
Interests and hobbies
Values and beliefs
Lifestyle and habits
Personality traits
Media consumption patterns
Pain Points:
Problems they're trying to solve
Frustrations with current solutions
Unmet needs
Barriers to purchase
Motivations:
What drives their decisions
Goals and aspirations
Triggers for action
Desired outcomes
Buying Behavior:
Purchase frequency
Average order value
Price sensitivity
Product preferences
Decision-making process
Preferred channels