1. Data Analysis
Sources Analyzed:
Shopify customer data (orders, demographics, behavior)
Meta Ads audience insights
Website analytics (if integrated)
Past campaign performance
Product purchase patterns
AI Identifies:
Distinct customer segments
Behavioral patterns
Purchase correlations
Demographic clusters
Psychographic similarities
2. Profile Creation
AI Generates:
Persona names (e.g., "Budget-Conscious Mom", "Premium Buyer", "Fitness Enthusiast")
Detailed characteristic descriptions
Key motivators and pain points
Ideal messaging angles
Recommended platforms and ad formats
3. Insights & Recommendations
For Each Persona:
Best messaging approach
Recommended ad platforms (Meta, TikTok, Google)
Optimal ad formats (video, image, carousel)
Best times to reach them
Content themes that resonate
Offer types that convert
Example Persona Profile:
"Sarah - The Health-Conscious Professional"
Age: 28-35
Income: $75K-$120K
Location: Urban areas
Occupation: Corporate professional
Pain Points: Limited time, wants convenient healthy options, overwhelmed by conflicting health info
Motivations: Long-term health, energy for career, looking good, feeling confident
Buying Behavior: Researches thoroughly, willing to pay premium for quality, values convenience, shops on mobile
Best Messaging: Efficiency + quality, science-backed claims, time-saving benefits
Recommended Platforms: Instagram, LinkedIn, Google Search
Ad Formats: Short-form video (Reels), carousel (before/after), educational content