In Ad Genius (Ad Intel)
Creative Composer:
Select persona from dropdown when generating ads
AI tailors messaging, tone, and angle to that persona
Hooks, headlines, and scripts customized for audience
Ad Teardown:
Shows which personas an ad targets
"Audience Match" section identifies persona alignment
Explains why certain personas would respond
Filtering:
Click persona chip to filter ad library
See all ads targeting specific persona
Identify which personas have most/least creative
Transform:
Transform ads for different personas
"Remix this ad for Persona B instead of Persona A"
Test same product angle across audiences
In Funnel Architect
Segment by Persona:
View funnel performance per persona
"Mobile Moms" may convert differently than "Desktop Professionals"
Identify which personas have best/worst conversion rates
Optimize funnel stages per audience
Personalized Optimization:
Persona A drops off at checkout → add trust signals
Persona B abandons cart → add urgency
Different personas = different solutions
In Campaign Planning
Separate Campaigns Per Persona:
Create distinct campaigns for each major segment
Different ad creative for each
Tailored landing pages
Persona-specific offers
Budget Allocation:
Allocate more budget to high-value personas
Test new personas with smaller budgets
Scale winners, pause underperformers
Performance Tracking:
Track ROAS per persona
Identify which segments drive most revenue
Compare cost per acquisition across personas
In Content Strategy
Develop Targeted Content:
Blog posts addressing persona pain points
Email campaigns with persona-specific messaging
Social content for platform preferences
Product descriptions highlighting persona benefits
Message Testing:
Test different value propositions per persona
A/B test persona-specific hooks
Identify winning angles for each segment