AI-Generated Personas
Automatic Creation:
Connect Shopify and Meta Ads integrations
AI analyzes your customer data
Generates 3-5 initial personas
Provides detailed profiles for each
Review and Refine:
Review AI-generated personas
Edit details based on your knowledge
Add custom insights
Merge similar personas if needed
Manual Persona Creation
Build Custom Personas:
Click "Create Persona" button
Name your persona
Fill in demographic details
Add psychographic information
Define pain points and motivations
Note buying behavior patterns
Save persona
When to Create Manually:
Launching new product category
Targeting new market segment
Industry knowledge not in data yet
Niche audience not yet captured
Updating Personas
Keep Personas Current:
Review quarterly
Update based on new data
Refine messaging recommendations
Add learnings from campaigns
Remove inactive personas
Triggers to Update:
Campaign performance reveals new insights
Customer interviews or surveys
Market shifts or trends
Product launches or pivots
Seasonal behavior changes
