Price-Sensitive Shoppers:
Motivated by deals and discounts
Compare prices extensively
Respond to urgency and scarcity
High cart abandonment
Best messaging: savings, value, deals
Premium Buyers:
Quality over price
Status and exclusivity
Willing to pay more
Lower frequency, higher AOV
Best messaging: quality, exclusivity, prestige
Convenience Seekers:
Time-starved
Value ease and speed
Willing to pay for convenience
Mobile-first shoppers
Best messaging: fast, easy, simple
Research-Driven Buyers:
Thorough researchers
Read reviews extensively
Longer purchase cycles
High conversion once convinced
Best messaging: education, proof, testimonials
Impulse Buyers:
Emotion-driven
Respond to visuals and trends
Short consideration time
Frequent, smaller purchases
Best messaging: urgency, FOMO, visual appeal