Brand Basics
Brand name and tagline
Industry and category
Mission and values
Unique selling propositions
Visual Identity
Logo and color palette
Typography preferences
Image style and mood
Brand guidelines upload
Voice & Messaging
Tone of voice (professional, casual, playful, etc.)
Key messages and themes
Words to use and avoid
Sample copy that represents your brand
Target Audience
Who you're trying to reach
Demographics and psychographics
Customer pain points
Why they choose you