SMART Framework
Specific: Clear and well-defined
Measurable: Track progress with numbers
Achievable: Challenging but realistic
Relevant: Aligned with business strategy
Time-bound: Set deadlines
Setting Key Results
Use metrics you can actually track in Vendro or integrations
Start with 2-4 key results per objective
Make them ambitious but achievable (60-70% confidence)
Review and adjust quarterly
Each key result needs: name, current value, target value, and unit
Examples of Good Key Results:
"Revenue: $0 → $50,000" (unit: dollars)
"ROAS: 1.5x → 3.0x" (unit: multiplier)
"Email subscribers: 2,500 → 10,000" (unit: subscribers)
"Instagram followers: 5K → 25K" (unit: followers)
"Conversion rate: 2.1% → 4.5%" (unit: percent)