From Dashboard Metrics
Use Dashboard KPIs as key results:
Revenue - Track in Goals, pull from Dashboard
Orders - Weekly/monthly order targets
AOV - Average order value goals
ROAS - Return on ad spend targets
From Funnel Architect
Set conversion rate goals:
"Landing page → Cart: 25% → 40%"
"Cart → Checkout: 60% → 75%"
"Overall conversion: 2.5% → 4.0%"
From Ad Genius
Track creative performance:
"Active campaigns: 5 → 15"
"Avg campaign ROAS: 2.1x → 3.5x"
"Ad variations tested: 20 → 100"
With Actions
Create Actions from Goals:
Goal behind schedule → Create Action "Accelerate [Goal Name]"
Assign to owner
Link back to goal for context
Track completion in Actions tool