Revenue Goals
Example:
Title: "Achieve $100K Monthly Revenue"
Key Results:
Revenue: $45K → $100K (dollars)
Average order value: $75 → $95 (dollars)
New customers: 200 → 500 (count)
Deadline: End of Q2 2025
Marketing Goals
Example:
Title: "Scale Paid Advertising Profitably"
Key Results:
Ad spend: $5K/mo → $20K/mo (dollars)
ROAS: 2.3x → 3.5x (multiplier)
Cost per acquisition: $45 → $30 (dollars)
Deadline: 90 days
Audience Growth Goals
Example:
Title: "Build Engaged Email List"
Key Results:
Email subscribers: 1,500 → 10,000 (count)
Open rate: 18% → 28% (percent)
Click rate: 2.1% → 4.5% (percent)
Deadline: End of year
Product Launch Goals
Example:
Title: "Successfully Launch Summer Collection"
Key Results:
Pre-orders: 0 → 250 (count)
Launch day revenue: $0 → $15,000 (dollars)
Product reviews: 0 → 50 (count)
Deadline: June 1, 2025