Don't Set Too Many Goals
Focus on 3-5 major objectives at once
Quality over quantity
Better to achieve 3 goals than make no progress on 10
Make Them Stretch Goals
Should feel slightly uncomfortable (60-70% confidence you'll hit them)
If you're 100% sure you'll achieve it, aim higher
But not so high that they're demotivating
Review Regularly
Weekly: Quick check-in, update values
Monthly: Deep review, adjust strategy
Quarterly: Set new goals, retire completed ones
Link to Real Metrics
Use data from Vendro Dashboard, integrations
Don't set goals you can't measure
Automate tracking where possible (e.g., Revenue pulls from Dashboard)
Document Progress
Add notes when updating ("Launched new ad campaign, boosting traffic")
Capture learnings for future quarters
Celebrate milestones publicly with team
Adjust When Needed
If circumstances change dramatically, adjust targets
Better to revise than to fail unrealistic goals
Document why you adjusted (market shift, new strategy, etc.)
Connect to Strategy
Every goal should ladder up to business strategy
If a goal doesn't align with mission, don't set it
Ensure team understands the "why" behind each goal