Campaign Management
Scenario: You launched multiple ad campaigns and want to review performance next week.
Action:
Type: "Ad Review"
Title: "Review Black Friday campaign performance"
Priority: High
Due Date: [Next week]
Created from: Campaign Dashboard
Smart routing: Takes you back to campaign metrics
KPI Monitoring
Scenario: KPI Brain alerts you to an anomaly in your conversion rate.
Action:
Type: "Anomaly Investigation"
Title: "Investigate 25% drop in conversion rate"
Priority: Urgent
Description: "Conversion rate dropped from 3.2% to 2.4% starting Nov 1"
Created from: KPI Brain
Smart routing: Takes you back to the specific KPI dashboard
Customer Follow-Up
Scenario: A customer inquiry needs follow-up after you gather information.
Action:
Type: "Follow-up Email"
Title: "Send pricing details to Acme Corp"
Priority: Medium
Due Date: Tomorrow
Assigned to: Sales team member
Notifications: Email + Slack
Ad Optimization
Scenario: An ad is underperforming and needs attention.
Action:
Type: "Ad Optimization"
Title: "Optimize Winter Sale ad - CTR below 1%"
Priority: High
Description: "Current CTR 0.7%, test new headlines and creative"
Created from: Ad Genius
Smart routing: Takes you directly to the ad editor