Actions - Tasks and to-dos with assignees and deadlines
"Review campaign performance"
"Follow up with customer"
"Optimize underperforming ad"
Goals - Long-term objectives you're working toward
"Reduce CAC by 20%"
"Launch in 3 new markets"
"Grow email list to 50K"
Records - Data entries and information storage
Customer profiles
Campaign results
Product inventory
Use Actions for things that need to be done, Goals for outcomes you want to achieve, and Records for information you want to track.