Data Sources and Integrations
KPI Brain draws its data directly from your connected systems such as Shopify, Meta Ads, and other active integrations inside Vendro. Once connected, KPI Brain automatically begins analyzing every metric tied to those sources.
Processing and AI Analysis
When data syncs, KPI Brain:
Aligns metrics across all sources into standard definitions.
Compares current timeframes to previous periods.
Detects meaningful shifts or unusual patterns using AI.
Generates natural-language summaries that explain what changed and why.
Understanding Comparisons
Most metrics are displayed in context. Current performance is compared to historical periods. Trend arrows, color indicators, and plain-language notes show direction and significance of change.
How Insights Are Generated
KPI Brain distinguishes correlation from causation. It identifies where linked metrics move together, for example, higher ad spend and higher orders, but leaves strategic judgment to you.
It also clarifies:
Short-term movements: Temporary spikes or dips.
Long-term patterns: Persistent trends or seasonality.
This layered comparison helps separate noise from real change.