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Key Features and Metrics

Updated over a week ago

AI Overview

A summarized view of business performance for the selected timeframe. It surfaces:

  • Major wins such as improving metrics.

  • Emerging risks such as declining metrics.

  • Key reasons or contributing factors.

KPI Chat

Explore data by asking questions in conversational language. Sample prompts include:

  • “Why is revenue down this week?”

  • “What contributed most to higher AOV?”

KPI Chat returns explanations and highlights related metrics, helping you dig deeper without creating reports.

Needs Attention

Automatic alerts that highlight anomalies, declines, or unexpected changes. Each alert links to metric details and breakdowns.

Breakdowns and Drill-Downs

View results by product, channel, customer type, or timeframe. This reveals which segments drive each outcome.

Centralized Dashboard

All major KPIs appear in one place for simple context. It removes the need for switching between tools or spreadsheets.

Metrics Tracked

Revenue and Orders

  • Total revenue.

  • Total orders.

  • Average order value (AOV).

  • Revenue per customer.

  • Lifetime value (LTV).

Customer Metrics

  • New and returning customers.

  • Changes in purchase frequency or retention.

Marketing Metrics (Meta Ads connected)

  • Ad spend.

  • Click-through rate (CTR).

  • Cost per click (CPC).

  • Return on ad spend (ROAS).

Your available metrics adjust automatically based on which integrations are connected.

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