Review Performance
Select a timeframe such as 7, 14, 30, or 90 days. Compare results against previous periods. Use the AI Overview to understand why key metrics moved.
Explore Breakdowns
Drill into specific dimensions such as product, traffic source, or customer segment. These breakdowns help clarify which audiences or campaigns are creating changes.
Use KPI Chat for Questions
Ask questions naturally such as “What caused revenue growth last month?” KPI Chat provides contributing factors, context, and connected metrics.
Interpret Empty States
An empty state means KPI Brain cannot show full data. This usually happens when:
There is no activity in the selected timeframe.
An integration was recently added or paused.
A data sync is incomplete.
Troubleshooting Tips
Verify that Shopify or Meta Ads is connected, check sync status, and expand your timeframe if needed. KPI Chat can help confirm whether missing data points reflect true performance changes or integration delays.
Best Practices
Review regularly: Stay aware of patterns and changes over time.
Read context within KPI cards: Each card explains the drivers behind its movement.
Compare timeframes: Distinguish between short-term and long-term fluctuations.
Factor in business context: Incorporate promotions, product launches, or seasonality when interpreting results.
Common Use Cases
Investigate unusual performance changes.
Identify your best-performing products, audience segments, or campaigns.
Monitor long-term trends to improve planning and forecasting.
KPI Brain works best when combined with real-world knowledge. It provides clarity and focus so you can make more informed decisions.