Prioritize High-Value Products
Focus on Winners:
Start with best-selling products
Enhance high-margin items first
Complete top 20% before expanding
Perfect your core offering
Strategic Order:
Hero products - Your flagship items
High-volume sellers - Most orders
High-margin products - Best profitability
Seasonal stars - Timely opportunities
New launches - Build momentum
Write Benefits, Not Features
Feature vs. Benefit:
❌ Feature: "Made with organic cotton"
✅ Benefit: "Soft on sensitive skin, chemical-free comfort"
❌ Feature: "24-hour battery life"
✅ Benefit: "Never worry about charging during your workday"
❌ Feature: "Includes 3 attachments"
✅ Benefit: "One tool that replaces your entire toolkit"
Benefit Formula:
Feature + So that + Outcome
"Waterproof design so that you can use it in the shower without worry"
"Lightweight construction so that you can carry it all day without fatigue"
Define Clear Target Audiences
Be Specific:
❌ Generic: "Anyone who wants to be healthy"
✅ Specific: "Busy professionals who want convenient meal prep without sacrificing nutrition"
❌ Generic: "People who like fashion"
✅ Specific: "Fashion-forward women 25-40 who value sustainable, ethically-made clothing"
Include:
Demographics (age, gender, location, income)
Psychographics (values, interests, lifestyle)
Behaviors (shopping habits, decision factors)
Pain points (what they struggle with)
Focus on Problems Solved
Think Customer-First:
What keeps them up at night?
What frustrates them about current solutions?
What would make their life easier?
What outcome do they truly want?
Problem Examples:
"You waste time scrolling through complicated settings"
"Traditional solutions are too expensive for your budget"
"You're embarrassed by how your current product looks"
"You can't find a solution that actually works"
Use Emotional Language
Connect Emotionally:
How does the product make them feel?
What confidence does it provide?
What worry does it eliminate?
What aspiration does it fulfill?
Emotional Benefit Examples:
"Feel confident in any situation"
"Peace of mind knowing your family is protected"
"The pride of looking your absolute best"
"Relief from constant worry and stress"
Update Based on Performance
Learn and Iterate:
Track which products perform best in ads
Note which benefits resonate most
Test different problem angles
Refine based on customer feedback
Continuous Improvement:
Review quarterly
Update descriptions based on reviews
Add newly discovered benefits
Remove underperforming products